An idea whose time has come again.
Situation:
Bisquick was a household classic, and the nostalgia is real.
Single Message:
Bisquick. An idea whose time has come again.
Audience:
Gen Z - younger adults to children
Creative Approach:
Nostalgia
Instagram Campaign:
The approach aimed to evoke a sense of nostalgia with Bisquick to capture the attention of younger generations.
I photographed and styled Bisquick as both a standalone product and alongside pancakes, which I made using the actual batter.
I experimented with throwback typography and colors, blending them with modern design elements.
Class: Experiments in Digital Photography (Miami Ad School)
Photographer: Tiffany Choo
Creative and Strategy: Tiffany Choo