We’re here to cheer
Situation:
With each passing day, week, month, and year, the world becomes more digital and isolating.
Yet some things never change—you’ll still have that big presentation, the nerve-wracking first or final interview, and the dreaded family reunion dinner filled with passive-aggressive comments. And more often than not, you’ll have to navigate it all alone.
Idea:
Never feel alone again - your loved ones, whether family, friends, or your online community, will be there to cheer you on for every moment, big or small. We’re here to cheer through PEPTALK.
Product Mock Up
When you first open the PEPTALK app, you'll be welcomed with your daily pep talk and your schedule for the day (displayed on the far left).
Affirmations and messages from your loved ones will pop up as notifications, leading you to the third image from the left, showing your next event for the day, along with your affirmation wall.
Navigating to your left from that screen, you’ll find stories of people in your community who have gone through similar events and their experiences and advice. And to your right, you’ll find your daily affirmation.
Bus Stop Ad
Start your day with a PEPTALK on your way to school, work, or wherever you're headed. Pick up an affirmation from the sticky notes at the bus stop and carry it with you as a reminder—you’re always being cheered on.
Billboard
You're driving down the highway, rehearsing for your interview—nervous yet focused. Then, you look up and see a sign of PEPTALK, that recognizes your nerves and cheers you on.
Social Media Ads
Left - Playing off the “cousins” Tiktok trend, we made a TikTok film scene of Thanksgiving Dinner, where Sophia, is receiving snarky comments of her life, and suddenly receives a notification from her cousin - Don’t let the negativity get you down. Let’s go for a walk and get away for a bit.
Right - Instagram post featuring Sophia in a familiar affirmation moment—standing in front of the mirror. But in her reflection, she sees the power of PEPTALK, bringing all her loved ones together to cheer her on.
Class: Ideas First (Miami Ad School)
Art Director: Tiffany Choo and Spencer Greene
Copywriter: Sophia Ebanks and Luis Carrillo