West Elm: Expertly Made, Cozily Crafted
Subtly showcasing some of West Elm’s furniture and items, we dove specifically in pre-production of this West Elm spot.
We focused on research, concepting, creative strategy, scripting, storyboarding, and finally, with the assistance of our instructor, production.
Commercial Ad Spot
Our West Elm Spot highlights the fast-paced and demanding life of a corporate woman, capturing the intensity and challenges she navigates daily.The chaos abruptly halts, marking the end of the workday, allowing her to finally retreat and unwind in the comfort of West Elm.
Class: Video Storytelling (Miami Ad School)
Art Director: Tiffany Choo
Copywriter: Sophia Ebanks