Starburst:
Truth or Burst
Situation:
In this world, Valentine’s Day is a BUSY, loved filled day. Grocery stores are flooded with people buying flowers, cards, chocolates and candy. But with the many candy options, how can Starburst stand out?
Idea:
Slow your Valentine’s Day down with a nostalgic throwback game of Truth or Burst, Starburst edition.
Print Ad
Add some sweet and slightly cheeky fun to your Valentine’s Day with Starburst and a game of Truth or Burst.
Social Media Ad
An interactive Starburst unwrapping experience (instagram carousel) that reveals fun truths or daring challenges - plus, a social twist! Invite friends to join in by sharing their picks and results in the comments.
Class: Ideas First (Miami Ad School)
Creative and Strategy: Tiffany Choo